To grow your company, you need a way to warm up your cold leads. The reason we want to focus on cold leads is because that’s where most of your profits will come from.
Cold traffic makes up most of your company’s growth potential.
Cold leads are leads that are not ready to buy right away.
They don't know you or your product,
so just stating your name or product and what it does means nothing to them.
You have to get their attention and then warm them up.
The first thing you need to do with your cold audience is get their attention.
Second, we need to nurture that attention and convert the cold leads into warm leads.
In this post, we will go over how to get your cold audience’s attention.
The best way to get the attention of your cold audience is to offer them a free or inexpensive solution to their current problem in exchange for their information.
This helps you build trust with new prospects who don’t know you and don’t trust you. You give value and in return you start the process of warming up cold leads to become potential buyers.
Now to weed out cold leads who might be dead end leads you could add a qualifier. For example you can offer a free book but get your cold audience to pay for shipping.
People who pay even a small amount have a higher chance of paying for your product later on. Asking for an email is also a qualifier just not as strong.
Examples of lead magnets
- break even offer (50% off first order)
- physical book
- first class free
Real life examples of lead magnets:
Russell offers his book for free and he further qualifies them by getting them to pay for shipping.
Garrett offers his cold audience a free 7 day challenge. This is low risk to his cold audience and high reward. This challenge also warms them up to him.
Andy offers himself as a free guest for other peoples podcast which puts him in front of people who are cold to him and on the podcast he offers them value which then warms them up to him.
Jennifer has experience in Journalism, Writing and Editing for National News Networks such as the Globe and Mail. Student of Leading Marketing and Advertising Experts such as Russel Brunson, Dan Kennedy, Joseph Sugarman, and John Caples. Responsible for Sales Letters that have generated over $500,000 in Revenue.