Let's start with who your client is. This is the most important part of your marketing. if you get this wrong your entire marketing, messaging, website won't work.
The best way to figure out who your clients are is by figuring out the following:
- What is their desire
- what is the problem they want solved
- gender
- age
- where are they (google, facebook)
- have they bought a similar product before
- their state of sophistication
- state of awareness
- Traffic Temp
After you gather all this information you will have a detailed idea of who your ideal client is and who you will be speaking to.
Jennifer Tiwana
Jennifer has experience in Journalism, Writing and Editing for National News Networks such as the Globe and Mail. Student of Leading Marketing and Advertising Experts such as Russel Brunson, Dan Kennedy, Joseph Sugarman, and John Caples. Responsible for Sales Letters that have generated over $500,000 in Revenue.