In this blog we will be going in depth about the offer aspect of marketing.
The offer is specially crafted for your potential client.
and is based on the traffic temperature of your target audience.
Cold, warm, hot traffic will all get different offers.
Cold traffic (prospects who don't trust you and are not ready to buy yet)
Cold traffic prospects will get a offer that won't cost them much in time and money to accept; It won't be a huge commitment.
The goal here is put out something very attractive that requires minimal thought and effort for cold prospects to take you up on.
Examples of cold traffic offers:
- Free book +shipping
- Free Information downloads (checklists, ebooks...)
- Big limited time discount *only for new customers
Warm traffic (prospects interested but not ready to buy yet, might not be aware of your product)
Since warm traffic prospects know OF the product and are interested you could give them the same offer as cold traffic but put a shorter time limit on it or add on a bonus for a limited time to get them to act now.
Hot traffic (prospects ready to buy now but they just don't know everything about your product or already have bought from you)
Hot traffic prospects don't need to be warmed up. The way cold traffic does. They know you, trust you but they just don't know how well your product will solve their problem, or don't have the money upfront.
Examples of Hot traffic offers
- Show them success stories with link and offer to your product
- offer them a payment plan
- show them a guarantee to take away risk
Offer: create a desirable offer based on the who
- what would attract your "who"
- do they want more info or are they ready to buy now and want a deal
- perception: create the page tailored to them
- put the offer and message, story onto the page they will be clicking on
Jennifer Tiwana
Jennifer has experience in Journalism, Writing and Editing for National News Networks such as the Globe and Mail. Student of Leading Marketing and Advertising Experts such as Russel Brunson, Dan Kennedy, Joseph Sugarman, and John Caples. Responsible for Sales Letters that have generated over $500,000 in Revenue.