This blog post is all about what you do with your leads once you have them.
90% of people who run online ads do nothing with the leads that don't buy, which is a huge waste of money. If someone doesn't buy right away the next step is to put them through an autoresponder sequence to warm them up.
I talk about autoresponders in detail in this post HERE.
The main reason people don't buy from you is because they don't trust you. The autoresponder allows you to build that trust.
Just to sum up:
An autoresponder is a set of follow up emails designed to provide your client with more value and help them warm up towards buying from you. It's like a really good salesman for your online leads. It helps you create trust and show your prospects how you have their best interest in mind by giving them value up front.
The emails are short, punchy and full of value.
The basic structure is hook, story offer.
You hook them with you subject line, tell them a story that gives your clients value or solves a problem for them and then at the end link an offer to the product you are selling.
follow up:
- set up an autoresponder after they sign up to the offer and warm them up to you.
- or if they are hot and ready to buy send them to the buying page.
Jennifer Tiwana
Jennifer has experience in Journalism, Writing and Editing for National News Networks such as the Globe and Mail. Student of Leading Marketing and Advertising Experts such as Russel Brunson, Dan Kennedy, Joseph Sugarman, and John Caples. Responsible for Sales Letters that have generated over $500,000 in Revenue.